After the initial creation of the ebook, you can distribute the file a multitude of times with no additional production cost.

In some ways, ebooks have design capabilities like in-depth charts, graphs, and full-page images, which you may not be able to achieve on your blog.

You can put it behind an opt-in or “gate,” incentivizing your website visitor to become a lead if they want the information.

Unlike long-form printed publications purchased in-store or shipped, an ebook is immediately accessible whenever you’re ready to read.

Here are some advantages ebooks offer content creators: Why in the world would you want to offer your readers an ebook? Is it even worth your time? Let's say, however, that you have a fantastic blog full of long-form content. Turning a profit, acquiring new customers, generating buzz, and becoming an industry thought leader are just a few advantages of this type of content. Your business benefits from publishing an ebook, too.

Visual data that compliments the editorial content.

In-depth digital content in an environment largely overrun with quick headlines and soundbites.

Lead magnets come in many forms, but the ebook still reigns supreme. Although this is a snapshot of one publisher’s success, it speaks to a more significant movement toward digital content consumption among marketers. In 2021, ebook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. In addition, they are often packaged as PDF documents so readers can share them.ĭownload HubSpot's 36 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign.

Ebooks are vital marketing assets with multiple digital 'pages' that delivers information to its reader. An ebook, short for ‘electronic book,’ is a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones.

Microsoft publisher indesign